Abstract: With the increasing popularity of outdoor sports and the growing consumers’ demands for outdoor equipment, the market application characteristics of outdoor jackets, as essential gear for outdoor sports, have garnered significant attention. By carrying on an analysis of the market overview and characteristics of various types of jacket fabrics, this paper explores their application in consumer brands. The study reveals that the jacket fabric market is exhibiting a positive development trend, moving towards multifunctionality, eco-friendliness, and fashionability, offering more diversified choices for outdoor sports enthusiasts and fashion-conscious consumers.

Key words: outdoor jacket; fabric; market application