Abstract: Domestic brands and products that incorporate Chinese traditional style and culture are fashionable and avant-garde, which are sought-after among young people. Jacquard fabric has the characteristics of high weaving flexibility, diversified weave, rich color, and a strong layered sense of patterns. Combining of Guochao trend and jacquard weaving technology can increase the symbolic value of products, making them more favored by the consumer market. Taking two domestic brands as examples, the paper analyzes their product characteristics and completes a design of a jacquard fabric with Guochao style on this basis.

Key words: Guochao style; jacquard weaving technology; fabrics design