Abstract: In order to learn the current situation of the facial mask market in China and analyze the consumer demand and product supply, the paper conducted a research and analysis on the facial mask market,including some mainstream brands in China based on the relevant references, and analyzed consumers’ habit and their evaluation and demand for existing facial masks via the online questionnaire survey. Based on the research summary of the basic fiber used in facial mask and its forming process, the paper also analyzed the problems existing in the facial mask market, so as to provide support for the future development and product development of this industry.

Key words: facial mask market; research analysis; facial mask; problem; developing trend