Abstract: In order to explore the development status of new generation of Chinese independent designer brands, the paper took the Chinese independent designer brands created during 2000－2017 period as the research objects, carried out a comprehensive research on 100 representative Chinese independent designers of the new generation and their fashion brands through interviewing designers, participating in fashion weeks, investigating multi-brand store and exclusive shop as well as multi-platform fashion media reports, analyzed the development status, brand feature and distribution of Chinese independent designer brands, and put forward a countermeasure for the development dilemma encountered by Chinese independent designer brands in the current stage.

Key words: Chinese independent designer brands; fashion design; development status; countermeasure analysis