— Based on the Case Study of the Project Implement Plan for the Development ofKeqiao Fashion Industry

Abstract: Keqiao is well-known for its textile industry. In recent years, its fashion creative industry has also built up nationwide influence. This is supported not only by the innovation achievements of local textile and garment enterprises, but also by an effective industrial development management mechanism.

From the perspective of brand management, this paper analyzes the basic conditions and constraints for the development of Keqiao textile industry, and puts forward some countermeasures and suggestions on how to implement Keqiao’s fashion industry-oriented strategic plan and improve the competitiveness of textile industry.

Key words: fashion industry; industry clusters; transformation and upgrading; industry chain