Home  

国内外服装品牌店铺陈列对比研究

2016年8月11日

摘要：随着市场竞争的加剧，服装品牌之间的差异化营销策略日益重要，终端店铺的卖场空间规划和陈列设计成为服装品牌视觉营销的核心内容。本文对国内外具有代表性的几家品牌店铺陈列进行了对比研究，并总结了国内品牌店铺陈列存在的问题，提出了改善的建议。


关键词：店铺陈列；服装品牌；陈列风格

中图分类号：TS942.8；J525.1     文献标志码：A


JINGWEI

News & Events

  • Economic Operation of China’s Technical Textile Industry in Q1-Q3
  • Performance Analysis of China’s Textile and Apparel Exports in the First Three Quarters
  • Outbound Investment and Cooperation Guide by Country for the Textile Industry (2023): Morocco
  • Retail Sales of Clothing, Foot & Head Wear and Knitted Goods up 1.1% in the First 10 Months
  • Textile Industry’s Fixed-asset Investment Surged by 15.2% in the First 10 Months
  • Industrial Value-added of China’s Textile Industry up by 5.1% in the First 10 Months
  • China’s Textiles and Apparel Exports Saw Rapid Growth in October
  • China's Consumer Prices See Stable Growth in October
  • China's Manufacturing Sector Resumes Expansion in October
  • China's Non-manufacturing PMI at 50.2 in October

    • © 2024 China Textile Leader, all rights reserved.

    Powered by SeekRay