Abstract: The recognition and management of R&D competitiveness is the key for men’s wear brands to strengthen their competence. The R&D competitiveness of a men’s wear brand includes investment in R&D, R&D team, R&D image, R&D mode, favorable treatments and policies for R&D, etc. The achievements of such study will help men’s wear producers improve brand recognition, develop management skill, get better knowledge of the importance of R&D operation and competitiveness management, and hence comprehensively understand and attach importance to the ways and methods for improving R&D competitiveness.

Key words: men’s wear; R&D competitiveness of brand; evaluation index system; construction and application