Abstract: The emergence and rapid development of e-commerce have brought great changes not only to people’s lifestyle but also to the children’s wear industry in terms of designing concept, marketing mode and analysis of consumers’ attitudes and behaviors, etc. Based on the current situation of e-commerce-oriented children’s wear design, this article analyzed the design elements of children’s wear under e-commerce environment, discussed the strategy for realizing children’s wear design under e-commerce mode and anticipated its future prospects.

Key words: e-commerce; online children’s wear brand; the soul of design; developing trend