Abstract: In the context of the continuous evolution of the global textile and apparel industry, the sports textiles field is undergoing significant transformations. As a barometer of the global outdoor and sporting goods exhibition, ISPO Munich’s updates and innovative outcomes are of crucial reference value for textile and apparel companies in formulating their development strategies. This article aims to delve into the development of ISPO Munich in recent years and provide a detailed interpretation of the applications of new raw materials, processes, and technologies in sports textiles showcased at the 2024 exhibition. In doing so, it offers clear guidance on development trends and practical marketing strategy recommendations for enterprises in developing and promoting sports textiles.

Key words: outdoor sports; exhibition observation; sustainability; functionality; sports trends