Abstract: In the post-epidemic era, cross-border e-commerce has become a new engine and new driving force for China’s foreign trade development. Based on the in-depth analysis of the competitiveness and influencing factors of the development of cross-border e-commerce in Shaoxing textile industry, this paper proposes corresponding development strategies to enable the Shaoxing textile industry to better engage in international trade and enjoy the convenience and benefits brought by cross-border e-commerce. And the paper provides a reference for the development of cross-border e-commerce in Shaoxing textile industry.

Key words: Shaoxing; textile industry; cross-border e-commerce; development strategy