Abstract: With the development of economy and living standards, people have higher requirements for the personalized design of clothing styles, fabrics, colors and patterns. This paper, based on the perspective of consumer cognition, took the female denim jacket for example. The paper used eye-tracking technology to transform the layout design into quantitative information, and carried out statistical analysis of the obtained data, so as to provide a market-oriented design of female denim jacket, and provide related theoretical reference and data support.

Key words: pattern design of female denim jacket; pattern layout; eye tracking; heat map