Abstract: Clothing is regarded as the mobile cultural label, externalizing people's spiritual world. The clothing whose design and production displays unique Chinese national cultural characteristics, benefits the heritage and development of Chinese excellent traditional culture. Based on Chinese flower-and-bird painting's element, this paper explores the application of digital thermal transfer printing technology in fabric through clothing design, color, pattern, etc.

Key words: fower-and-bird painting's elements; digital thermal transfer printing technology; clothing