Abstract: Over the past few years, independent designer brands, fashion showrooms and select shops have mushroomed in China. By introducing the development of designer brands in China and discussing the unique artistic appeal and personalized feature of technological fashion, the paper analyzed how to achieve highly-recognized DNA of the original style by using technology and the significance of combining technological fashion with independent designer brands in the process of globalization of Chinese fashion.

Key words: technological fashion; designer brands; Chinese original design; craftsmanship; “Created in China”