Abstract: This paper focuses on investigating traditional garment enterprises’ transformation from mass production to mass customization. By taking Qingdao Redcollar Group’s transformation process and business model innovation as an example, it probes deeply into the ways for garment manufacturing industry to realize Internet-based mass customization and key problems to be solved, trying to find useful experiences that garment enterprises can borrow from in their process of transformation towards intelligent and help more traditional garment enterprises upgrade themselves smoothly in the “Internet +” era.

Key words: garment enterprise; Redcollar Group; customization; innovation