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以生活方式为导向的“家居+”发展趋势

2017年4月11日

所谓“家居+”，就是“家居行业+其它消费行业”，但这并不是简单的两者相加，而是以消费群体生活方式为主导，将两个或多个互补性行业组合在一起，运用视觉和体验营销，共同营造良好的消费氛围，激活消费潜在市场，从而实现互利共赢的营销目标。目前，“家居+”已经成为家居行业发展的一种新趋势。



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