Abstract: Based on discussing big data analyzing technology as well as enterprise case studies and tracking surveys, the paper states that such data analyzing technology will facilitate the generation of new models of design thinking, which will more rely on Internet technology, and systematically reorganize complicated resources and information into data that can be further used as an important guidance for new product design. These data will help enterprises realize cooperation of various participants, information sharing and tier management in the process of product design and R&D and improve the efficiency and benefits of their design and R&D system.

Key words: data analysis; design thinking; market positioning; precision marketing