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郑州纺织服装行业快速发展的自媒体营销策略研究

2016年11月18日

摘要：本文以郑州地区纺织服装行业的发展为研究对象，总结在移动互联网时代下，利用媒体互动、整合营销、线上线下联动营销和定制营销等 4 种自媒体营销策略推动郑州纺织服装行业快速发展，以期为未来我国中部地区纺织服装行业的建设和发展提供参考。


关键词：自媒体营销；纺织服装行业；发展策略

中图分类号：F426     文献标志码：A

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