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基于相关国家标准的我国纺织服装品牌价值评价探究

2016年9月18日

摘要：本文从对纺织服装品牌价值有重要影响的因素出发进行研究分析，为我国纺织服装品牌价值提升和企业发展战略升级提供借鉴。结果表明：品牌价值高的企业，其年收入、年净利润及利润率都保持在较高的水平，且其品牌强度各维度得分均高于行业平均水平。


关键词：纺织服装；品牌价值；多周期超额收益法模型；品牌强度系数

中图分类号：TS941.79；F426.8     文献标志码：A

JINGWEI

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