Home  

任务技术匹配对使用手机APP购买服装意愿的影响

2015年11月12日

摘要：本文在围绕手机APP、任务技术匹配（TTF）和购买意愿文献研究基础上，通过深度访谈和问卷调查，提炼出使用手机APP购买服装时TTF的21个测量指标。以北京地区消费者为主要样本，对使用手机APP购买服装时TTF对消费者购买意愿的影响进行实证研究，并得到相关结论，为服装公司研发手机APP提供了思路。

关键词：手机APP；服装；任务技术匹配；购买意愿

中图分类号：F724.6     文献标志码：A


JINGWEI

News & Events

  • Economic Operation of China’s Technical Textile Industry in Q1-Q3
  • Performance Analysis of China’s Textile and Apparel Exports in the First Three Quarters
  • Outbound Investment and Cooperation Guide by Country for the Textile Industry (2023): Morocco
  • Retail Sales of Clothing, Foot & Head Wear and Knitted Goods up 1.1% in the First 10 Months
  • Textile Industry’s Fixed-asset Investment Surged by 15.2% in the First 10 Months
  • Industrial Value-added of China’s Textile Industry up by 5.1% in the First 10 Months
  • China’s Textiles and Apparel Exports Saw Rapid Growth in October
  • China's Consumer Prices See Stable Growth in October
  • China's Manufacturing Sector Resumes Expansion in October
  • China's Non-manufacturing PMI at 50.2 in October

    • © 2024 China Textile Leader, all rights reserved.

    Powered by SeekRay