Abstract: As China's economy has entered a new normal state, foreign clothing brands flood into China and the clothing industry is facing increasing competition, building rapid response system has become increasingly important for clothing enterprises. In this context, classifying clothing enterprises respectively with value chain theory, supply chain theory and fashion trend theory, carrying out studies on the representatives of these three types of enterprises, and analyzing their respective rapid response system and practical situation at each level is undoubtedly a valuable research orientation. Furthermore, analyzing the role of fashion trend forecast in the rapid response system of the above-mentioned three types of enterprises can lay a good foundation for building a fashion trend forecast-based rapid response system for clothing enterprises and will help promote the rapid response to fashion trend forecast from a higher level..

Key words: clothing company; fashion trend forecast; rapid response system