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快时尚品牌背后的大数据时代

2015年9月9日

摘要：通过解析快时尚品牌的优势，揭示出大数据时代下我国服装企业亟需进行深度转型，决策者和管理者应该转变思维方式，充分认识到数据资产的重要性。未来服装企业只有从海量数据中获取有价值的信息，提高决策质量，实现品牌重塑，才能保持竞争力。


关键词：快时尚；服装企业；大数据；品牌；整合

中图分类号：F416.86     文献标志码：A

JINGWEI

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