Abstract: In recent years, the Hanfu industry has been developing rapidly and has become a new highlight in China’s clothing industry. Caoxian County, a representative of China’s Hanfu industrial cluster, currently operates in an e-commerce-oriented mode. After conducting several field research studies on the Hanfu industry in Caoxian County, the paper concludes the level of industrial development, the establishment of the industrial chain, and the development mode of enterprises in Caoxian County, etc., and puts forward development suggestions on this basis.

Key words: Hanfu industry; Hanfu industry in Caoxian County; industrial chain; e-commerce