Abstract: The paper is mainly based on the development of textile and clothing industry of Zhengzhou. It summarizes 4 types of we-media-based marketing and promotion strategy including media interactions, integrated marketing, online-offline interactive marketing and customized marketing, which in the era of mobile Internet are promoting the rapid development of textile and garment industry of Zhengzhou. It aims at offering reference to future construction and development of textile and clothing industry in central China.

Key words: we-media marketing; textile and clothing industry; development strategy