In the past decades, Humen apparel enterprises have experienced fierce rivalry and decided to move towards internationalization, globalization and branding. In November last year, People's Government of Humen Town and the China National Textile and Apparel Council signed an agreement to jointly build a world-class pioneer cluster of textile and garment industry, and held a launching ceremony at the opening ceremony of the last China (Humen) International Clothing Fair. This move is a solid step for Humen apparel industry to enter the international market.

After a year of hard work, the building of this pilot area has made substantial progress. Four major public service platform projects will soon settle in the "International Fashion Valley of Greater Bay Area" in Humen. The TOD comprehensive development project of Humen High-speed Railway Station invested by the Poly Group Corporation Limited begun construction. Yi Liu Fashion Industrial Park is also about to start rebuilding. The core competitiveness of Humen apparel development are gradually emerging, including the optimal allocation of resources, the optimal integration of the industrial chain, and the upgrading of new industrial development. All of these transformations will surely lay a more solid foundation for Humen to build a world-class pioneer area for fashion industry.

Measure 1. The promotion of the TOD core area of Humen High-speed Railway Station

Owning high-speed railway, urban rail, and subway, the Humen High-speed Railway Station is a comprehensive rail transit hub directly connected to Guangzhou, Shenzhen, and Hong Kong, as well as an important transportation connection in the Guangdong-Hong Kong-Macao Greater Bay Area.

Humen Town plans to make good use of the advantages of this comprehensive rail transit hub to promote urban development and industrial development, by building Humen High-speed Railway Station into a comprehensive transportation hub integrating the station and city, creating a modern industrial cluster integrating industry and city, and building an international community that is suitable for living, working and traveling.

The comprehensive development project of the TOD core area of Humen High-speed Railway Station covers an area of approximately 198,900 square meters and a total construction area of about 1,503,300 square meters. It is jointly built by the Poly Group Corporation Limited and the National Railway Administration of the People's Republic of China. The project aims to build a large-scale urban TOD complex integrating transportation, business, culture, and residence.

The project has been included as a key project in Dongguan. Under the cooperation model led by the government and developed by enterprises, the headquarters project in the southern region of China Silk Corporation and that of Sinolight Group will soon be launched here. Driven by the above two groups, Humen will soon build a top international R&D and exhibition center for the fashion industry, and a modern industrial cluster integrating headquarters economy, research and development, and design, fashion release, business exhibitions, and trade circulation.

Measure 2: Build an international fashion valley in the Greater Bay Area with a total investment of CNY 2 billion

In November last year, Humen Town and the China National Textile and Apparel Council signed an agreement to jointly build a world-class pioneer cluster of textile and garment industry, and held a launching ceremony at the opening ceremony of the last China (Humen) International Clothing Fair.

The International Fashion Valley of the Greater Bay Area is committed to creating an international fashion cluster integrating design, research and development, high-end manufacturing, new product release, new product display, product trading, brand cultivation, industrial culture presentation, talent cultivation, and financial services, as well as an influential fashion cultural center, so as to empower local apparel and accessories companies and promote Humen apparel industry.

The project plans a total investment of CNY 2 billion and covers a land area of about 220 mu. It is planned to build five major industrial centers, i.e., an international fashion brand center, an international intelligent manufacturing center for fashion product, an international fashion cultural center, an Asian creative design center, and CNTAC Guangdong-Hong Kong-Macao Greater Bay Area Innovation Center.

Taking advantage of this opportunity, the project will build a batch of professional public service platforms to attract abundant industrial resources at home and abroad. The unveiling ceremony of "World-class Pioneer Cluster of Textile and Garment Industry" was held in November at the opening ceremony of the 2020 China (Humen) International Clothing Fair. Four public service platform will formally settle in the International Fashion Valley of the Greater Bay Area in Humen, that is CTIC Sustainable Development Research Center for the Greater Bay Area Fashion Industry, CNGA Science and Technology Innovation Training Base, CTES Apparel and Accessories Industry Research Institute, and Innovative Entrepreneurship Base.

Dongguan Yichun Group Co., Ltd. will build a new marketing and R&D headquarters in the Fashion Valley to enhance its corporate image, increase its attractiveness to talents, and increase its production capacity. This will drive a number of high-quality apparel companies to settle in the Fashion Valley and cultivate more well-known apparel brands.

Measure 3: Transform the old industrial area into a high-end fashion industrial park

For a long time, the lack of high-end industrial parks has become a major bottleneck restricting the development of Humen's apparel industry. The Yi Liu Fashion Industrial Park in Zhenkou will fill this gap.

This fashion industrial park has about 900 mu total area, which is an integrated reconstruction project. Through the scientific upgrading and transformation of the concept of industry & city integration, it is planned to introduce high-quality fashion apparel clusters and create a fashion ecosystem. Form a closed loop of the industrial chain by providing related supporting facilities, and build a fashion industry community that integrates occupation and residence. The new industry positioning provides a bright future for the Greater Bay Area and creates a new highland of fashion technology in the apparel industry.

Measure 4: "Internet plus industry" and big data applications help apparel enterprises to transform

In recent years, Humen has promoted the development of Humen Town into an important base for China's apparel and accessories e-commerce by simultaneously promoting the tangible and intangible markets, and the positive interaction between online and offline markets. Humen Town was rated as a "National E-commerce Demonstration Base" by the Ministry of Commerce, and it is China's first national-level apparel e-commerce demonstration base. E-commerce is developing rapidly in Humen Town. In 2019, the town achieved CNY 47.8 billion online sales through a third-party platform. And the town has more than 10,000 enterprises and individual businesses engaged in e-commerce, with more than 150,000 employees.

Humen actively guides enterprises to shift from a traditional production and operation model to an "Internet plus industry" model. It is unique in standardization building, e-commerce incubation system building, industrial supply chain integration, live broadcast format, and public service platform. It has gradually become a domestic e-commerce cluster with a leading, competitive apparel industry chain.

In the future, Humen will continue to optimize and improve the e-commerce business structure and cross-border e-commerce public services, increase e-commerce talent training. In addition, Humen will promote the improvement of the e-commerce standard system, and carry out the application and promotion of standards and industry norms about e-commerce supporting technologies, as well as live broadcast access, so as to promote Humen e-commerce achieve new development.

How do traditional garment manufacturers transform into the digital transformation of the new economy? The Humen Village Fashion & Technology Innovation Valley is born to solve this problem. It is committed to helping enterprises provide one-stop service supporting solutions. The project deeply interprets new consumerism and new consumption ecology, and establishes an industrial fashion park based on the integration of the digital economy and the real economy. By formulating an overall plan for the entire industry chain, the Humen Village Fashion & Technology Innovation Valley actively builds a modern park that realizes resource optimization, talent sharing, and information exchange.

The project is located in the Humen Village community. The first phase of the project is planned to invest CNY 500 million, and the current area is 110,000 square meters.

Measure5: Create new exhibitions and new business districts

In recent years, Humen has focused its efforts on the exhibition economy and service industry development. Since its opening at the end of 2016, Humen Convention and Exhibition Center has centered on the theme of "boosting industrial development via advantageous industries". With Humen's advantageous industries as the leading, the center holds more than 100 exhibitions and conferences every year, attracting 800,000 people each year. It has basically formed a pattern of interaction between the industry and the exhibition, which effectively served the advantageous industries, promoted the conference industry, and invigorated the cultural industry.

In the next five years, Humen Convention and Exhibition Center will follow the guidelines of internationalization, marketization and specialization, organize various exhibitions and serve the development of the industry.

After more than 40 years of development, the Humen apparel and accessories industry has formed a large-scale industrial cluster, a complete industrial chain, and a mature market system. The existing apparel and accessories market area is about 7 square kilometers, with a total operating area of 2.45 million square meters, 40 professional markets, 15,000 business households, and annual sales of more than CNY 90 billion. In recent years, Humen has focused on optimizing the one-square-kilometer traditional apparel core business district in Humen Village community. This year, it has carried out intensive renovation. With the standard of "recreation and comfort, cleanliness and order, civilized integrity", it improves the business environment of the business district, build a civilized demonstration business district, and enhance the vitality and competitiveness of the business district.

Measure 6: Seize opportunities to expand possibilities

At present, Humen Town firmly grasped the important strategic opportunities of the building of the Guangdong-Hong Kong-Macao Greater Bay Area, the building of a pilot demonstration area of socialism with Chinese characteristics in Shenzhen, as well as the building of a manufacturing supply-side structural reform and innovation experimental zone in Guangdong. Promoted by the development of Dongguan Binhaiwan New Area, Human Town actively expands the possibilities for industrial development, vigorously improves the quality of the city, and strives to build a "Fashion City in the Bay Area, Quality Humen with Charming".

In the "Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" issued by the Central Committee of the Communist Party of China and the State Council in 2019, the fashion industry was listed as an important pillar industry to build the Guangdong-Hong Kong-Macao Greater Bay Area. In recent years, Dongguan has taken the cultivation of industrial clusters as an important support to promote the industry, and established a special fund for the cultivation of high-quality manufacturing clusters in Dongguan to promote the textile and apparel industry and other traditional advantageous clusters.

Since this year, Humen has successively introduced a series of policies and measures to help companies resume work and production and promote industrial development.

In addition, Humen Town launched the "1+4" supporting policies for high-quality economic development. It is planned to provide CNY 100 million per year as special funds to provide important support for the deep integration of advanced manufacturing and modern service industries. "1+4" supporting policies refers to the "Measures for the Management of Special Funds for Accelerating the Promotion of High-quality Economic Development", covering four topics, that is, deepening technological innovation, boosting manufacturing transformation and upgrading, promoting an open economy, and strengthening financial service.

Among them, many policies are very down-to-earth policies that help the development of Humen's apparel and accessories industry. For exhibition venues with an area larger than or equal to 5,000 square meters, the subsidy will be provided based on the actual cost of the venue rental. Enterprises participating in Shanghai Fashion Week and Beijing Fashion Week will be rewarded up to CNY 200,000; those who participate in Milan Fashion Week, Tokyo Fashion Week, Paris Fashion Week, and New York Fashion Week will be rewarded up to CNY 300,000.

Source: CHINA TEXTILE LEADER Express